It’s time to take a bite our latest sweet treat for your feet.
This is some big news, and we think it’s pretty sweet. Have you had too many sweets or not enough steps this holiday season? Either way, it’s time to for you to slip into CROClates, the only treat you can enjoy all day… every day… guilt-free!
Indulge in our extra-padded, luxurious, chocolate-colored Croc. Thanks to the extra cushioning in this shoe, it’s as smooth as melted chocolate, turning every movement into a moment to savor. Perfect for running errands, strolling through a winter market, or unwinding after a long day, CROClates bring a treat your sweet tooth (or should we say, foot) will always crave.
What do these new Crocs have to offer?
CROClates are the color and feel you’ve been waiting for. The new rich dark chocolate look is like the comforting sweetness of chocolate. It’s like that unforgettable first bite from your childhood, bringing a little nostalgia with every wear.
Whether you’re pairing them with your favorite cozy socks for a day at home, stepping out in style for a quick coffee run, or layering them with your weekend outfit, these limited-edition Crocs make every moment feel indulgent. The aesthetic browns tones of this season will POP with these Crocs, letting you enjoy both comfort and style, season after season.
The soft, pillowy footbed hugs your feet, while the lightweight design keeps you moving as if you had a sugar rush, no matter what adventures or cozy moments you have in store this season.cs this holiday season, designed to make every step feel as indulgent as your favorite dessert.
So now it’s time to treat yourself (and your feet!) to something special. CROClate is here to make every step deliciously comfortable, fun, and sweet because indulgence doesn’t have to wait for dessert. Slip into comfort, savor the richness, and make every step a treat.
Available now exclusively at Crocs.com
For the Billboard, I wanted to bring a sense of anticipation as something new is coming in a simplistic and ambiguous way.
For the bus shelter, I was considering making this a social ad, but I liked how a treat for your feet played on sitting down at the stop where you could online shop!
These are my four social ads which all play on little different parts of the campaign. There is one that could cater to kids using a more cartoon-ish funny photo, one that plays into the holiday cheer, one that builds anticipation like the billboard that would launch the campaign and plays on the aesthetic, and the last one that shows the Croc in a “delicious” chocolatey video form. The last one would be a video that shows off a close up of the Croc while playing the song “Sugar Sugar” by the Archies.
DISCLAIMER: I have no affiliation with the brand or product, this is for a class project