Dick’s Sporting Goods Presents

FIND YOUR SOLE CAMPAIGN

“Find Your Sole” is a summer 2026 experiential campaign for DICK’S Sporting Goods and Foot Locker that brings together sneaker culture, 90s nostalgia, and the athletes and musicians who define self-expression launching Fourth of July weekend and touring Lollapalooza, the FIFA World Cup, and beyond.

Click each media type below to explore the full campaign.